The Beast of Seabourne is now ‘out there’ and this is when the scary part starts because what you need is for people to read the book, like it, and then tell the world about it. As someone who is new to the genre (second book) I can not demand that the newspapers review it, or that JK take a peek and start gushing. One way of trying to drum up interest is with a giveaway. I’ve just done that and a lot of people seemed interested—well over a thousand, but did I do it right?
There is a great deal of advice out there, but some of the best is here at Catherine, Caffeinated.
I particularly like the emphasis she puts on not limiting your giveaway geographically. That was a new one on me.
I will keep you informed.